• Thursday, August 13
    • Join the Cartober webinar Learn about the purpose of Cartober and how your organization can give your vehicle donation program an extra promotional boost before year-end. Register Here
  • Thursday, August 17
    • Download your campaign toolkit Access ready-to-use emails, social graphics, web banners, and other promotional resources to start mapping out your Cartober campaign.
    • Prepare your campaign Update your website, vehicle donation page, and internal marketing calendar so you're ready to begin promoting in September.
  • Week of September 7
    • Kick off internally Let staff, volunteers, board members, and frontline teams know your organization is participating in Cartober. Vehicle donors often ask employees about giving opportunities first. Make sure everyone knows how to direct potential donors to your vehicle donation program.
  • Week of September 14
    • Start promoting Cartober
      Begin building awareness through:
      • Dedicated email or newsletter
      • Social media posts
      • Website banners
      • Event announcements
      Remember: Vehicle donations are often a long decision. Early promotion keeps your program top of mind when donors are ready.
  • Week of September 21
    • Schedule October content Pre-schedule your social media posts, emails, and website updates, so your campaign runs consistently throughout October
    • Publish a blog or impact story
      Share why vehicle donations matter and how they support your mission. Stories about donor impact help supporters connect emotionally before making a gift.
  • Thursday, October 1
    • Cartober begins!
      Celebrate the start of Cartober with:
      • Dedicated email
      • Homepage banner
      • Social media announcement
      • Featured placement on your vehicle donation page
  • October 13-24
    • Keep the momentum going
      Share:
      • Donor testimonials
      • Success stories
      • Frequently asked questions
      • Vehicle donation reminders
      Consistent visibility throughout the month helps capture donors when they're ready to give.
    • Plan for year-end success As you build momentum during Cartober, take time to map out how you'll continue promoting your vehicle donation program after October ends. Plan to incorporate vehicle donations into your:
      • GivingTuesday campaign
      • Holiday email appeals
      • Year-end newsletters
      • Social media calendar
      • Website banners
      Vehicle donations don't end with Cartober. Continuing promotion through year-end helps keep your program top of mind during one of the busiest charitable giving seasons.
  • Week of October 26
    • Final week countdown
      Encourage supporters to participate before October ends while reminding them that vehicle donations remain available throughout the year.
  • October 30-31
    • A spooktacular Cartober send-off Access the Content Portal for Halloween-themed content to give Cartober a festive finale. Use these assets to share a final reminder about your vehicle donation program.
  • Week of November 2
    • Thank your Cartober supporters
      Send a thank-you email to everyone who donated a vehicle during Cartober. Celebrate the impact they made, share how their generosity supports your mission, and encourage them to continue spreading the word about your vehicle donation program.
  • Week of November 9
    • Continue promoting vehicle donations
      Keep your vehicle donation program visible as part of your GivingTuesday and year-end fundraising efforts. Feature vehicle donations in:
      • Holiday and year-end emails
      • Social media posts
      • Website banners
      • Donor impact stories
      Many supporters make charitable giving decisions during the final months of the year, making this an ideal time to keep your vehicle donation program top of mind.